Product design has somehow been fixated on aged concepts that never quite moulded into our everyday professional lives. Take the laptop or document bags that were never meant to incorporate cylindrical shaped bottles and yet, the human body requires nearly 2 litres of water daily. The creators of Memobottle Jesse Leeworthy and Jonathan Byrt were fixated on luring consumers away from single use bottles and came up with a flat, premium and reusable drink bottle designed to fit in a bag effortlessly. The Memobottle has captured the world’s attention through a practical, convenient design while offering it in two capacities: A6 for 375 ml and A5 for 750ml. Recently being selected to be included in the Oscars’ swag bag, has stamped their stance on sustainability among the elite.